Join us on our latest adventure, Considered.

When you learn more about the objects, places and experiences you love, you find these amazing stories and inspirations about how to live and lead better.  

Considered is starting as a weekly email newsletter that is an exploration into the people and ideas behind the things in our life. Great objects and places often have four things in common: considered design, innovation, sustainability and value. 

Stay up-to-date

You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox.

Join the crew

Be part of a community of people who share your interests.

Who are we?

We are Jared Gordon and Kevin Kelly.

Why are we doing this?

We are friends that are curious about enduring things. We hope to uncover great stories, extract personal and business life learnings and build a community along the way.

Subscribe to Considered

Well Made. Well Lived. A weekly newsletter that tells the story of interesting objects and places, for those curious about how they endure and the links between them.


Jared Gordon

Managing Partner, Faculty of Change. Ex VC, Professionally Curious.

Kevin Kelly

The other Kevin Kelly